rwkies I Raw Design For Cookies
Corporate Design & Packaging
2023
rwkies
rwk & roll
Experience
Our studio worked on developing a new brand experience for a vegan and raw cookie brand. Our mission was to create a connection between design and edginess and reflect this in every aspect of the brand experience. The design concept was based on a clean and simple design that was simultaneously playful and highlighted the natural, healthy and sustainable qualities of the cookies. We used a bright colour palette that reflected the brand’s natural ingredients and vegan approach. The packaging of the cookies was also minimalist in design to focus on the quality of the ingredients and the brand experience. We differentiated the different flavours by using different colour and pattern combinations to let each flavour stand on its own.
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The Design was honored under
The Best Captivating Packaging Designs
by DesignRush
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The Design was honored under
The Best Captivating Packaging Designs
by DesignRush
Our studio worked on developing a new brand experience for a vegan and raw cookie brand. Our mission was to create a connection between design and edginess and reflect this in every aspect of the brand experience. The design concept was based on a clean and simple design that was simultaneously playful and highlighted the natural, healthy and sustainable qualities of the cookies. We used a bright colour palette that reflected the brand’s natural ingredients and vegan approach. The packaging of the cookies was also minimalist in design to focus on the quality of the ingredients and the brand experience. We differentiated the different flavours by using different colour and pattern combinations to let each flavour stand on its own.
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The Design was honored under The Best Captivating Packaging Designs by DesignRush
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The Project was Featured in the The Branding Collective →
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The Design was honored under The Best Captivating Packaging Designs by DesignRush
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The Project was Featured in the The Branding Collective →

Featured in
The Branding Collective →